Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer in Australia, adding a foldable model to its compact hair-care range for everyday styling and travel. The product follows the earlier Pocket hair dryer and combines high airflow, automatic temperature control and a lightweight body.
Patrick Wang, Dreame Technology’s business director for Australia and New Zealand, said consumers are increasingly looking for products that fit busy lifestyles without compromising performance. He said the Pocket Cake is intended to provide professional-level drying in a compact design for daily styling, travel and life on the go, and that the launch reflects the company’s focus on beauty and personal-care needs.
The dryer is powered by a 110,000RPM high-speed brushless motor and can generate airflow speeds of up to 70 metres per second, a specification Dreame says helps reduce drying times. Its NTC temperature-control system monitors temperature 500 times per second and automatically adjusts heat output, aiming to maintain a consistent drying temperature and protect hair from excessive heat exposure.
Dreame also specifies 350 million negative ions per cubic centimetre, a feature designed to minimise static, reduce flyaways and leave hair looking smoother after styling. These are the manufacturer’s stated design intentions; the supplied announcement does not include independent test results.
A 180-degree foldable design allows the dryer to collapse into a compact, phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V, and Dreame says the format is intended to fit into luggage, handbags or bathroom drawers.
The Pocket Cake is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
In Australia, the dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. Harvey Norman and JB Hi-Fi are due to stock it in stores from mid-November. The recommended retail price is $299, and the product includes a styling nozzle and a storage bag.
The launch material focuses on product specifications and design rather than comparative performance data. Dreame provides motor speed, airflow, ion output and temperature-sampling figures, but it does not include drying-time benchmarks, noise measurements or direct comparisons with full-size dryers. The claimed benefits should therefore be read as stated design aims and specifications, not as independently confirmed outcomes. The foldable, sub-450-gram format is also presented as a portability feature rather than a performance claim.