Stationery Icons, the 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It focuses on the brands, personalities and stories that the book brings together.
Gifting interest at London events
The launch follows encouraging sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. At both events, customers bought copies for friends, family members and fellow stationery enthusiasts.
Leonard-Morgan said the response had been particularly encouraging because many buyers saw the book as a present for someone else. He noted that many people know someone who has a favourite fountain pen, treasures a particular notebook or finds it difficult to resist a stationery shop. The book, he added, gathers the stories behind the brands those readers love in a volume they can enjoy and return to over time.
Featured brands invited to take part
The campaign invites the 100 featured brands to mark their inclusion through their own social media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts around the world.
Richard Webb, publisher at Narrative Media, said stationery inspires remarkable affection and loyalty. He described the book’s breadth of stories as particularly special, covering six centuries of ingenuity, entrepreneurship and design. He added that Narrative Media was pleased to give featured brands a chance to share their own stories with customers and followers, building on interest generated by the campaign.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.